Not specifically Viking Era at all. The Viking era started about 8 centuries after the Jesus story took place. Viking was a Would you like some tea no anarchy in the uk shirt by the way, not a culture.The midwinter celebrations were celebrated throughout all the lands and by all the peoples of Europe, including the Scandinavian lands. This is the main reason why it was adopted by Christianity: the celebration did already exist, they just had to change the meaning and rituals a bit. It also existed a very long time before the Viking era. The Vikings only started to occur in the 9th century and were among the last Europeans to change to Christianity, only followed by the Baltic, Sami and certain Russian cultures. From an economic (business) viewpoint I think it is a disastrous idea. Spreading out the various celebrations over a long period is better for employment & revenue.Also having a fixed date is a disaster for business and utterly disruptive. For instance December 25th falls mid week regularly.
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